New features in NIRAS’ benchmarking of the global beer and beverage industry

Five years after NIRAS Brewing Benchmark Club launched its performance evaluation tool, hundreds of breweries of all sizes from around the world have joined the initiative. All data is treated anonymously and it is therefore not possible to trace data back to a specific brewery.

“Following five successful years of NIRAS Brewing Benchmark Club, our experts are continuing to improve the user experience for our clients. Our aim is to make it more flexible and user friendly by including a series of new features,” says Jesper Kailow Hejselbæk, who is a brewing consultant in NIRAS and deeply involved in the development of the improved benchmark club.

The benchmark club aims to improve the beer industry by increasing the collective effort of generating knowledge and value for the entire sector. The benchmark makes it possible for companies to measure their own performance against their competitors.

New flexible benchmark features

Among the new features NIRAS Brewing Benchmark Club will launch in Q1 2020 is an online web-solution which will improve the user experience significantly.

“There are several benefits to the online web-solution. First of all, it gives the users easier access to review their own benchmarks. It also gives them the possibility to update KPI data whenever they like,” Jesper Kailow Hejselbæk explains.

NIRAS professionals will as always validate the initial data submission and continuously monitor the NIRAS Brewing Benchmark Club to avoid erroneous data. This will ensure that the benchmark always provides correct information to its users.

“Participants can at any time update their data and see the resulting benchmarking outcome immediately. At the same time the platform will showcase insights and trends based analyses by NIRAS’ experts,” says Jesper Kailow Hejselbæk .

Compare across regions and improve sustainability

Another of the new features of the benchmark club is the ability to make comparisons across regions and plant sizes. These new options will allow clients to carry out more specific and detailed benchmarking and thereby also gain more detailed knowledge that has an even higher degree of relevance to their own business.

According to Jesper Kailow Hejselbæk, the intention is that NIRAS will enable breweries around the world to improve their performance, not least in relations to UN’s Sustainable Development Goals. NIRAS’ experts will therefore readily give advice and enter into constructive discussions on how to improve efficiency and reduce environmental impact.

“We wanted to make the NIRAS Brewing Benchmark Club more accessible to the participants. With the introduction of the web-based NIRAS Brewing Benchmark Club we get a much more dynamic platform, and it gives the users much more freedom to explore data,” says Jesper Kailow Hejselbæk.