An idea hatched from purpose: this poultry farm is empowering women smallholders

CASA 1 Tac Maz Managing Director Thoko Chimasula

Founder and Managing Director of Tac-Maz Thokozani Chimasula

In 2018, Thokozani “Thoko” Chimasula set out to tackle one of Malawi’s toughest farming challenges: access to quality poultry. She established Tac-Maz Sustainable Ventures, Inc. to supply smallholder farmers with chicks and feed, helping them secure food and income. With support from the Commercial Agriculture for Smallholders and Agribusiness (CASA) Programme, Tac-Maz expanded rapidly, delivering thousands of chicks and refining its operations. This is the story of how Thoko developed an idea into a self-sustaining enterprise that has changed the lives of numerous farmers.

Every day on her way to primary school in Blantyre, a young Thoko carried a bag filled with a nutritious breakfast — one she often shared with friends, many of whom could afford only one meal a day. It was memory that stayed with her, especially as little seemed to change over time.

In Zomba, where she took university studies, she saw food insecurity in many households. Students spoke of ‘scavengers’, desperate mothers and children searching through garbage bins looking for scraps of food to eat daily.

For Thoko, these experiences became impossible to ignore. They strengthened her determination to act.

“I’m the kind of person who doesn’t wait for someone to do something when I feel that, with the little I have, I can intervene,” says Thoko, who has long since dedicated her career towards helping people in need.

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As part of Tac-Maz's support to smallholders, Thoko and her team would conduct training on climate-resilient agriculture and farming. (Photo from the TAC-MAZ Sustainable Ventures Facebook page)

With Tac-Maz, we support women with skills in climate-smart agriculture and training that increases their capacity in sustainable poultry production, piggery, and fish farming. We also link them to financing and other resources. We are one of their main profitable off-takers.

Thoko Chimasula

From fashion to farming

Knowing her current efforts to build a thriving poultry enterprise that uplifts her community, many would be surprised to learn that Thoko’s first passion was fashion design. Her father gifted her a sewing machine on graduating from university, inspiring Thoko to start a tailoring business that employed the youth in her community who did not have the opportunity to go to school.

“As a young person with access to opportunities, I knew I could do something about this,” Thoko shares. “At the time, I employed six young people who could run the business.”

From its humble origins as a ragtag team of six young and enthusiastic designers, Tac-Maz Sustainable Ventures was born. As the business grew, the young entrepreneur became increasingly determined to ensure its work responded to people’s needs.

To better understand what those might be, she visited communities in Blantyre and the nearby towns of Thyolo and Chiradzulu, exploring ways to expand the social enterprise. That was when Tac-Maz's focus turned from fashion into farming.

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At the heart of Tac-Maz's mission is engaging female farmers in rural communities and integrating them in sustainable food production systems. (Photo from the TAC-MAZ Sustainable Ventures Facebook page)

At the many train stations she passed through, Thoko saw women carrying baskets of produce to sell to passing travellers. In conversations with them, she was struck by how little they earned — vegetables were often sold at painfully low prices, leaving many struggling to make a living.

“When I did my calculations, I knew there were some losses,” Thoko recounts. In Malawi, more so than men, female-headed households are deeply vulnerable to food access and resources. “That made me want to start something with the aim of empowering women.”

Her efforts started with just ten female farmers. She made it a point to learn about their specific needs and challenges, most of which revolved around a lack of awareness — be it about climate-smart agriculture, opportunities to access financing, or how to access to profitable markets. Determined to change this, Thoko set out to equip the women with the tools and support they needed to succeed.

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farmer cooperatives that Tac-Maz works with

1244

farmers that Tac-Maz reached while engaging with CASA

4200

chicks supplied to smallholders with support from CASA

Focussed interventions and better operations to reach more farmers

Despite its purpose-driven mission, Tac-Maz struggled to reach a wider network of farmers, a challenge Thoko mainly attributed to operational deficiencies. Things changed when CASA’s Malawi-based market manager Mercy Butao approached Thoko. In late 2024, CASA began to support the company’s poultry business so they could raise and distribute chicks to 2,400 smallholders.

But then there was a setback, a big one.

“When CASA’s team leader Steve Morris came for a monitoring visit, we shared our challenge of not making much progress because of the fuel shortages and intermittent electricity supply in Malawi,” says Thoko. “We had thrown away more than 9,000 eggs and lost over 4,000 chicks. The chicks we had were losing weight … and I felt like we shouldn't proceed with CASA."

Trusting in the business’ potential, the CASA team nevertheless continued engaging Tac-Maz with capacity building and integrated grant financing into the model. This allowed Thoko to mobilise farmer groups — today Tac-Maz works with 60 farmer cooperatives — and invest in a solar system to power two incubators with a capacity of 3,300 eggs.

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These solar panels help power ongoing operations at Tac-Maz.

By mid-2025, Tac-Maz achieved strong outcomes: with the aid of the solar system, it managed to supply 4,200 chicks to smallholders and even raised 1,657 chickens. However, this targeted intervention was only a snapshot of the guidance CASA gave the business. For Thoko, what she appreciated about the programme was how it improved the way they worked.

“When CASA came in, they didn't change our model, not in any way. They only enhanced it to be more systemic and more well-structured,” Thoko says, adding that such was a tremendous highlight for the business.

Specifically, CASA helped Tac-Maz develop its policies, such as a gender-based policy and anti-fraud policy, to make them more compliant with due diligence, and therefore more investment-ready.

Tac-Maz's visibility has since soared. During their engagement with CASA, the business reached 1,244 farmers, 85% of whom were women. They also expanded to districts outside of Chiradzulu, where the business used to solely operate. It is what Thoko has always envisioned for Tac-Maz.

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Thoko tending Tac-Maz's land (Photo from the TAC-MAZ Sustainable Ventures Facebook page)

But beyond business targets, Thoko is equally proud of the support that Tac-Maz has extended to smallholder farmers who used to struggle with poultry farming due to challenges such as disease outbreaks among chickens.

With Tac-Maz's capacity-building efforts, alongside CASA’s help, Thoko shares that these farmers learned to take better care of the chickens. The training enabled farmers to generate between MWK 15,000 and MWK 20,000 (about €8-10) per chicken.

In the future, Thoko hopes to extend outreach to more farmers. She is gearing up to apply for a grant that would build a facility where she can expand chick and feed production. She also has many other goals for Tac-Maz, all of them with the aim of uplifting farmers.

“My vision for Tac-Maz is for it to reach the point where a farmer can come in at any point to look for chicks or feed, and we will be there as a steward that can make those things available any time,” Thoko says.

William Leonard

William Leonard

Principal Consultant

Edinburgh, United Kingdom

+44 131 440 5500

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Innocent Thindwa's insight piece on targeted, flexible financing for smallholders

Innocent Thindwa was Malawi Country Manager for the UK-funded Commercial Agriculture for Smallholders and Agribusiness (CASA) programme, which NIRAS implemented from 2019 to March 2026. Part of CASA’s efforts centred around demonstrating the commercial viability of agri-businesses with smallholder farmer supply chains. In Malawi, Innocent and his team focused on aquaculture and poultry smallholder farmers, helping them improve their income through commercial engagement with SMEs and increasing agri-business investment in these farmers. When a worsening energy crisis threatened a poultry outgrower model linking smallholder farmers to commercial markets, CASA and one of the 27 agri-businesses it supported unlocked discreet grant financing to co-design a solar-powered solution that restored chick production, strengthened farmer resilience, and created a scalable model for inclusive poultry growth. In this blog piece, Innocent explains the thinking behind the approach, the challenges faced and how today other agri-businesses are expressing interest in replicating the innovation.

Commercial Agriculture for Smallholders and Agribusiness (CASA) programme 1

Driving inclusive, climate-smart agri-food transformation

NIRAS partners with governments, donors, and the private sector to design and deliver sustainable, inclusive, and climate-smart agri-food systems that strengthen rural economies, enhance food security, and improve livelihoods at scale. With more than five decades of global experience, we combine deep technical expertise with practical, market-oriented solutions across the entire agri-food value chain — from production and natural resource management to markets, finance, and policy reform. Our integrated approach helps countries move beyond subsistence agriculture towards resilient, productive, and competitive food systems that work for people and the planet.

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CASA Programme in Malawi

Implemented by NIRAS with inputs from Swisscontact since 2019, CASA Malawi works with agri-SME partners in the Aquaculture and Poultry value chains, including potential investors, agri-processors, feed suppliers, meat processors and sale outlets. With poultry partners, CASA Malawi’s approach is to bring about a structured, competitive and inclusive poultry sector expansion through enhanced public and private investments in agri-SMEs and smallholder farmers to ensure increased production and supply of quality poultry through a structured supply chain. Working with partners in the Poultry value chain, CASA Malawi drives inclusive commercialisation by linking smallholder farmers to markets through increased investments in agri-SMEs and improved access to productive inputs through the linkages.