The task at hand was very challenging, when Carlsberg decided to move their historical Holsten brewery from the centre of Hamburg to an industrial site in Hausbruch on the outskirts of the city.
NIRAS was chosen to have the role as advisor, design lead and coordinator for process, packaging and logistics during the design, tendering and engineering follow-up phase.
Site preparation started January 2017, and NIRAS as Technical project manager advised on site set-up, budgets, time frame, and implementation of site organization
“NIRAS has been a competent and skilled consultant and we are very pleased with their, engagement, skills, knowledge and performance.”
NIRAS in role as project coordinator
At start of the construction NIRAS took the role as coordinator of the many contractors activities between themselves and with the construction activities.
“There were several exciting challenges regarding this project. Among other things the technical project organization were a mix of people with a wide range of project experience challenging the working process. But we solved it by constantly having visible road maps, training and alignment workshops throughout the project,” explains Hans Christian Aller, Senior Managing Consultant NIRAS.
Sebastian Holtz, CEO of Carlsberg Deutschland, First Mayor of Hamburg, Dr. Peter Tschentscher, and Michael Hinrichs, representing Carlsberg Group, at the official opening of Carlsberg's new Braveheart brewery in Hamburg-Hausbruch.
Despite the challenges and the complexity of the task, the project was concluded according to plan and the brewery was officially opened on the 1st of November, 2019, three years after the project was initiated.
The relocation to Hausbruch opens up new logistical, technical and economic potential for the Holsten brewery with state-of-the-art facilities. At the same time, jobs have been secured in Hamburg. This reinforces the city as a business location and strengthens the brewery’s traditional bond with our city.
New brewery facilitates Carlsberg’s growth in Germany
Germany is the second largest beer market in the world. With a market share of 17 percent in Northern Germany Carlsberg stands in a particularly good position.
In 2004 Carlsberg bought the local Hamburg brewery Holsten, that had been located on the same site for 140 years. The brewery expanded, and a relocation was inevitable. The new brewery will produce a million bottles of beer a day.
“The relocation to Hausbruch opens up new logistical, technical and economic potential for the Holsten brewery with state-of-the-art facilities. At the same time, jobs have been secured in Hamburg. This reinforces the city as a business location and strengthens the brewery’s traditional bond with our city. I wish the personnel and the company continued success at the new site,” said First Mayor of Hamburg, Dr. Peter Tschentscher, at the official opening of the brewery.
The old site in the centre of Hamburg will be transformed into apartments and a commercial centre, and thereby continue its historical heritage in a new form for the benefit of the city and its citizens.
Braveheart Brewery: 100 million litres of beer per year
The new brewery site will enable the production of approximately one million hectolitres of beer in a year. Around one million bottles and 3,000 barrels will be filled with North German brewing know-how every day.
Every hour, the two filling systems will fill 60,000 bottles or 180 barrels. Up to 100 trucks will drive to the new Holsten brewery in Hamburg-Hausbruch each day. The site covers approx. 65,000 sq m and a gross building area of approx. 24,500 sq m.
Unlike with the previous site in Altona, however, this will not impact city-centre traffic.