NIRAS America Latina will lead communication and visibility efforts to promote an IDB initiative reducing energy consumption and increasing the use of renewables in the Colombian Caribbean
The San Andrés Archipelago consists of several small islands and – like many islands located in the Colombian Caribbean – is highly dependent on imported fossil fuels for diesel-powered generation plants. This translates into a high cost of electricity and massive greenhouse gas emissions. In fact, the archipelago accounts for 50% of Colombia's total emissions.
To address this, the Inter-American Development Bank (IDB) provided a loan to the Colombian Ministry of Mines and Energy to finance the partial cost of a new programme that aims to reduce energy consumption and promote the use of renewable energy and energy-efficient technologies in the archipelago. Resources for the "Efficient Management Programme of Energy Demand in Non-Interconnected Zones (NIZ) - Pilot Archipelago of San Andrés, Providencia and Santa Catalina” will be channelled through the Non-Conventional Energy and Efficient Energy Management Fund (FENOGE), NIRAS’s direct client for this project.
The general objectives of the programme are to reduce GHG emissions and improve the use of renewable energy in different sectors including local SMEs (mainly driven by the tourism industry), local institutions, and residential areas. The programme is also expected to deliver a set of incentives for replacing non-efficient technologies.
NIRAS America Latina leads communication and positioning efforts to promote the programme in a consortium with Creatividad en Acción, a Colombian firm specialised in innovative communication strategies. In addition to promoting the benefits of the programme, the communication plan seeks to raise awareness among the local population about the importance of adopting good practices in efficient use of energy. Different activities will be implemented among the respective target audiences, including capacity-building initiatives, and ensure an inclusive perspective considering the ethnic diversity of the archipelago.
This the first IDB-funded project that NIRAS America Latina has implemented. IDB is one of the leading multilateral development banks in the world and the first in the Americas providing concessional loans, technical assistance, and equity investments to public and private institutions to boost sustainable development in several areas such as agriculture, infrastructure, energy, health, education, and innovation.