Gertrud Øllgaard analyses what motivates people as users, citizens, employees, managers, stakeholders, patients, relatives, tourists and in other contexts. Gertrud masters a wide range of qualitative methods such as in-depth interviews, situational interviews, focus groups, network mapping and various observation methods. She has considerable experience leading complex surveys. Further, Gertrud is examiner at several culture-analytical educations, and she is a member of the board of the association of professional anthropologists, Erhvervsantropologerne.
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