The value universe of the Confederation of Danish Industry (DI)

Are we actually like we think we are?

That is what DI asked themselves, and that is why they requested an anthropological study of the organisation’s identities and values.

NIRAS carried out field work in the entire organisation and at all levels from top management, via consultants to kitchen staff. The research describes DI’s special value universe with the aspects that are of greatest importance when working at and for DI. What is significant is both that which is motivating and that which is challenging.

The survey formulates a number of action-oriented values in the form of customs. At the same time, the rules of the value universe in respect of relations between people, assignments and competences enable DI to use the results in the strategic work on developing the organisation in the desired direction.

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