Anthropological and Sociological Analyses

Our Analyses Show Our Customers New Options
The methods identify what is important for human beings in the situations that they are part of. Methodically, we pay special attention to the specific context that is relevant in the individual survey. We use situational interviews, individual interviews and group interviews, various forms of observations, mapping, practices and other mainly qualitative techniques.
In the analysis we include anthropological and sociological theory which contributes to an understanding of why people act and react as they do.
"Anthropological and sociological analyses give the customers long-term insight and a basis for acting that they use for many years."